Susie
the computer: sophisticated but cheap. Susie and her computer friend
Sadie appeared in 1960s adverts to promote a now defunct UK computer
company, accompanied by a young, attractive, nameless woman. Feminised
adverts like these were a common ploy in Britain at the time, when male
managers, uninitiated in the complexities of this new technology, viewed
the machines as intimidating and opaque.
“Computers were expensive and using women to advertise them gave the appearance to managers that jobs involving computers are easy and can be done with a cheap labour force,” explains technology historian Marie Hicks. They might have been on a typist’s salary, but women like the one who appears alongside Susie and Sadie were not typists – they were skilled computer programmers, minus the prestige or pay the modern equivalent might command.
As Hicks’ book Programmed Inequality illustrates, women were the largest trained technical workforce of the computing industry during the second world war and through to the mid-sixties.
“Computers were expensive and using women to advertise them gave the appearance to managers that jobs involving computers are easy and can be done with a cheap labour force,” explains technology historian Marie Hicks. They might have been on a typist’s salary, but women like the one who appears alongside Susie and Sadie were not typists – they were skilled computer programmers, minus the prestige or pay the modern equivalent might command.
As Hicks’ book Programmed Inequality illustrates, women were the largest trained technical workforce of the computing industry during the second world war and through to the mid-sixties.
They operated the huge room-sized electromechanical computers that cracked codes, worked out military logistics and made ballistic calculations during the second world war. Later they went on to work for civil service departments – operating the computers needed for government to gather data and run properly. “It was viewed as unskilled, highly feminised work,” explains Hicks. “Women were seen as an easy, tractable labour force for jobs that were critical and yet simultaneously devalued.”
Managers perceived women to be ideal for the computing industry because they didn’t think they needed to be offered any sort of career ladder, explains Hicks. “Instead the expectation was that a woman’s career would be kept short because of marriage and children – which meant a workforce that didn’t get frustrated or demand promotions and higher wages.”
But by the 1970s, there was a change in mindset and women were no longer welcome in the workplace: the government and industry had grown wise to just how powerful computers were and wanted to integrate their use at a management level. “But they weren’t going to put women workers – seen as low level drones – in charge of computers,” explains Hicks. Women were systematically phased out and replaced by men who were paid more and had better job titles.
Discrimination still remains
“Today, companies still perceive it as lucrative to treat women differently than men, to pay them less,” says Hicks. Facebook chief operating officer Sheryl Sandberg recently spoke out against the gender pay gap, prevalent in the tech space where giants like Google have been accused of systematically underpaying women. In May the company argued that it would be too much of a financial hassle to compile and hand over the salary records requested by the US Department of Labor. In August the Silicon Valley company was left facing legal action over the leak of a male software engineer’s 10-page manifesto criticising diversity initiatives and arguing that men occupy more leadership roles than women in tech due to “biological differences”.“Even though companies like Google obviously weren’t around in that earlier period, they’re still benefiting from the same cultures that sidelined women,” says the author.
The British computing industry lost its edge when it removed women – and ultimately, the move destroyed it, believes Hicks. “There were persistent labour shortages once women were thrown away – a lot of the young men who got trained to do these jobs soon decided to go and do something else because it was still seen as feminised work and there really wasn’t a career ladder at that point.”
The effect of sidelining women
In an interview with the Guardian earlier this year, Shirley said she knew her work at the Post Office’s prestigious Dollis Hill research station was good enough to get her promoted, but the promised promotion never materialised. “When I began to make it clear that I was pursuing a vigorous professional career, then it became a more entrenched position to keep me out,” she recalls. When the young computer programmer got married, it was expected that she would stop work immediately.“Women continue to be weighed down with this sort of heteronormative cultural baggage,” says Hicks. “I think it’s clear that just relying on companies to do the right thing is not going to work and I think unions are going to have to become a major force again.”
And it’s vital that the invisible female workforce that upheld the computing industry for more than 40 years isn’t forgotten. “It’s easy to write history just looking at the people who are really good self-promoters – it isn’t as sexy or exciting to focus on a broad swab of faceless workers – but historical change doesn’t come from one person doing one thing.”
Programmed Inequality: How Britain Discarded Women Technologists and Lost Its Edge In Computing was published by MIT Press in January 2017
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